Description

Learfield is the leading media and technology company powering college athletics. Through its digital and physical platforms, Learfield owns and leverages a deep data set and relationships in the industry to drive revenue, growth, brand awareness, and fan engagement for brands, sports, and entertainment properties. With ties to over 1,200 collegiate institutions and over 12,000 local and national brand partners, Learfield's presence in college sports and live events delivers influence and maximizes reach to target audiences. With data-based solutions for a 365-day, 24/7 fan experience, Learfield enables schools and brands to connect with fans through licensed merchandise, game ticketing, donor identification for athletic programs, exclusive custom content, innovative marketing initiatives, NIL solutions, and advanced digital platforms. Since 2008, it has served as title sponsor for the acclaimed Learfield Directors' Cup, supporting athletic departments across all divisions.

Our people-first culture is the foundation of our business and is reflective of our approach to building meaningful relationships with our employees, partners, and fans. The company strives each day to deliver the mission statement and embody the core values that make Learfield an exciting place to work.

Our Mission

Powering the connection of fans to the brands and experiences they love.

Our Core Values

Build Trust | Be Fans of One Another | Power Tomorrow | Create & Connect Communities | Have Fun

Learfield is seeking a detail-oriented and collaborative Associate Partnerships Manager to join our Sports Properties team and support the execution of multi-channel corporate sponsorships on campus. This role plays a key part in bringing partnerships to life—managing moderately complex accounts with growing autonomy and helping ensure that all contractual elements are fulfilled with excellence.

In this role, you'll serve as the primary activation lead for a portfolio of partners, helping to execute integrated marketing campaigns across digital, social, in-venue, broadcast, and experiential platforms. You'll work closely with internal teams, vendors, and university stakeholders to bring sponsorship elements to life, while also providing guidance to junior staff or event assistants as needed. The ideal candidate thrives in a fast-paced environment, takes initiative to solve problems, and excels at communication and operational execution.

Key Responsibilities

• Manage a portfolio of partners and lead execution of their contractual deliverables across platforms (e.g., signage, digital, game day, content, hospitality).
• Act as the primary point of contact for assigned partners and coordinate internal resources to meet activation needs.
• Own timelines, project plans, and execution schedules—ensuring all assets are delivered accurately and on time.
• Support strategic planning by contributing to partner recaps, performance reviews, and renewal discussions.
• Partner with university contacts, vendors, and Learfield departments (e.g., creative, digital, legal, events) to deliver best-in-class sponsorship experiences.
• Provide guidance to Coordinators or game day staff during execution or planning cycles.
• Maintain up-to-date records, tracking documents, and reporting for all assigned accounts.
• Identify areas for operational improvement and help streamline execution processes.
• Represent the property in select meetings, planning sessions, and game day operations.
• Build and maintain strong relationships with university partners, athletic department staff, and internal stakeholders—serving as a trusted and respected representative of both Learfield and the university.

Minimum Qualifications:

• 4+ years of experience in sponsorship activation, sports marketing, event execution, or account management.
• Proven success managing partners or projects independently with accountability for outcomes.
• Strong organizational, project management, and communication skills.
• Ability to work cross-functionally and build relationships with a wide range of internal and external stakeholders.
• Familiarity with interpreting contracts and understanding sponsorship assets across digital and traditional channels.
• Comfort working in live event settings and on tight timelines.
• Proficiency in Microsoft Office and other planning or CRM tools.
• Availability to work evenings and weekends for game day or event support.

Preferred Qualifications:

• Bachelor's degree in marketing, communications, sports management, or a related field.
• Experience managing multiple sponsorship accounts simultaneously.
• Knowledge of the collegiate athletics landscape and multimedia rights.

Learfield offers a full spectrum of benefits for eligible employees including Medical, Dental, Vision, Health Savings Account, Life Insurance and Other Insurance Plans, Flexible Paid Time Off (minimum 10+ days annually), including Parental Leave, 20 Paid Holidays, 401(k) + Match, and Short/Long Term Disability. Leave benefits are consistent with state and local laws, including the Colorado Health Families and Workplaces Act.

Learfield is an Equal Opportunity Employer. We provide equal employment opportunities to applicants and employees without regard to race; color; sex; gender identity; sexual orientation; religious practices and observances; national origin; pregnancy, childbirth, or related medical conditions; status as a protected veteran or spouse/family member of a protected veteran; or disability.

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